3 Restaurant Ideas, 3 Tips & A Free Calendar Planning Tool for Las Vegas Data Center World 2014

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LookSmart owns and operates its own data center for VMWare failover and disaster recovery clients. Every year, we go to Data Center events and one of our favorites is the Data Center World, to be held April 28th-May 2nd in Las Vegas. Continue Reading

Use this Calendar Tool to Make Your 2014 Ad Tech San Francisco More Productive

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This year’s Ad Tech 2014 San Francisco is being held on March 26-27, 2014 at the  Moscone Center West. It has AOL’s Tim Armstrong, HootSuite’s Ryan Holmes, Sean Combs as speakers and many others.

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8 Ways to Make the Most Out of SXSW 2014 (free calendar tool)

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SXSW 2014 promises to be another fantastic event!  I have compiled a list of 8 easy ways to make the most out of SXSW 2014.  I came up with these little tips after many years of being quite inefficient at conferences.  Learn from my past mistakes and make SXSW 2014 a productive experience for you! […]

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What is Growth Hacking and How Can It Help You?

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  You’ve got a product that the market is willing to pay for. You have product market fit. Product Market Fit is the condition where over 40% of your customers will ask you to bring your product back if it is taken off the shelf. Now, how do you scale? You need a growth hacker. […]

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Keyword Research – How to Begin

As a search ad network, we know that a marketer’s keyword list is integral to the success of their campaigns. Keeping a list static for too long can mean missed opportunities and missed revenue, so it’s important that search marketers be constantly adjusting their lists and testing new keywords. As regular readers of this blog […]

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3 Steps to Start a Pay Per Click Campaign

Today, pay per click is an extremely popular concept, especially for start-up businesses.  Pay per click allows you to target your audience by geography and keywords or key phrases.  This is some powerful information seeing as though if someone is searching for a term that is directly related to your business, this will put your […]

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3 Strategies for Avoiding Click Fraud

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What exactly is click fraud?  This is one question we get ALL the time as pay per click managers.  As pay per click managers, we make it our job to ensure that the budget you give us for your pay per click campaign is optimized to it’s fullest potential.  Meaning that we are aiming to […]

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3 Successful Pay Per Click Strategies

There are many ways to drive traffic to your website including social media marketing, search engine optimization, and email marketing.  However, these methods of driving traffic take time and don’t produce immediate results.  So some businesses turn to more immediate results for traffic such as pay per click advertising. Pay per click advertising is the […]

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The Top 4 ways to improve your PPC Marketing Campaigns!

The Top 4 ways to improve your PPC Marketing Campaigns! So spring is here, and that means a fresh new start for the year. You may have spent time doing the spring-cleaning around your home and office, but what about on your Pay-Per-Click Marketing Campaigns? Here are a couple of great ways to bring a […]

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Top 5 Bid Management Tips

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One of the most important aspects of managing a pay per click marketing campaign is optimizing the campaign to it’s fullest poential to ensure you are getting the most for your budget.  Bid management is one strategy in optimizing your campaign.  Bid management basically involves properly managing your keyword bids so that you aren’t spending […]

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