The Lookout: Insights on the PPC Marketplace
April 16, 2012
by: Jill MacEachern
Today, pay per click is an extremely popular concept, especially for start-up businesses. Pay per click allows you to target your audience by geography and keywords or key phrases. This is some powerful information seeing as though if someone is searching for a term that is directly related to your business, this will put your website right at the top of their search. Therefore, giving you a great deal of power to get highly targeted leads to your website. Check out these three important steps to follow when first starting your pay per click campaign.
1) Setting a Budget: This is obviously an extremely important factor. Setting a budget for your pay per click campaign allows you to control how much you are willing to pay for each lead as well as limit your spending per day. A tip is to try and choose niche keywords and key phrases where you may need to pay slightly more per click, but you are also getting much more highly targeted traffic to your website which will have a higher chance of conversion.
2) Seek Professional Support: A management service that is dedicated and trained to provide optimized pay per click management services is trained to help businesses not only get the most return-on-investment for their daily spending, but also to manage all campaigns so that you can focus on other areas of your business.
3) Analyze and Experiment: You might think you know EXACTLY what you are doing and what results are going to be produced. However, you'll quickly learn that keywords and key phrases that you thought would work out successfully, don't and therefore, you need to analyze and test out different keywords and key phrases to see which ones are driving the most traffic and producing the highest conversion rates.
We hope this blog post has helped you in getting started in your pay per click advertising campaigns. Pay per click is a very powerful marketing tool for businesses of all sizes, however, you need to ensure your getting the best return on investment and the highest conversion rates for your money spent. If you have any questions regarding pay per click advertising, please feel free to contact us at LookSmart and one of our Account Managers would be glad to assist you.
TrackBacks
-
bad credit car loans on 01/08/2012 5:31am
This article has some great and useful information about this subject. Thank you for sharing it in an easy to read and understandable format.
-
silver buyers beverly hills on 12/08/2012 5:45pm
I am in the middle of working on a school report on this topic and your post has helped me with the information I needed to complete it. Thanks.
-
seo companies on 12/08/2012 10:10pm
Sometimes it is very difficult to find good content on Pay Per Click. But your post is my way to desired information, my problem is solved now. Thanks for posting something worth knowledge.
-
Birthday Database on 17/08/2012 8:55pm
I have been researching PPC management for a few days now for a report I am writing. Your post has been very helpful in this regard. Thanks for another great post.
-
toner cartridges on 25/08/2012 2:19pm
I have been researching this subject for a few days now for a report I am writing. Your post has been very helpful in this regard. Thanks for another great post.
-
Home Removal Companies Dublin on 29/08/2012 4:25pm
This post has helped me to have another perspective. I am researching this topic for a paper I am writing. Your article provided me great insight of my topic.
-
segway rome on 15/09/2012 6:32pm
There are a lot of blogs and articles out there about pay per click campaigns, but you have captured another side of the subject. This is good content thank you for sharing it.
-
marketing web montreal on 20/10/2012 6:02pm
Sometimes it is very hard to find useful information related to pay per click campaigns. But your blog is my way to desired information, my problem is solved now. Thanks for posting something worth reading.
-
Office Cleaning Brighton on 05/11/2012 12:37pm
This post has helped me for an article of PPC which I am writing. Thank you for giving me another point of view on this topic. Now I can easily complete my article. Cheers
-
grass fed beef on 29/11/2012 1:16pm
I am currently working on research paper for effective pay per click campaigns and part of the curriculum involves this subject matter. Do you have any other posts I can look at regarding this?
-
Phoenix Bankruptcy Attorney on 07/04/2013 3:37pm
This post is helpful with an analysis I am doing for a specific group of people. Do you have any other articles to suggest on this topic? Thanks
Trackback URL for this page
back to top
