Last revised October 1st 2021
If you have any questions about this privacy statement, please submit them by emailing us at firstname.lastname@example.org.
Company - Company Includes:
- LookSmart Group, Inc., a company registered in Henderson, Nevada, United States
- Explore Inc., a company registered in Delaware, United States
Platform - The services provided by Company to Clients
Client - Our primary clients are Advertisers and Publishers who utilize the Platform to create, edit and maintain advertising campaigns or to sell advertising placements.
User - An individual who receives or otherwise interacts with an advertisement, or an individual who visits looksmart.com or its subdomains
Data Subject - The person about whom personal data relates. This could be a Client or a User.
Processor - The technology providers or sub processors who maintain a data processing agreement with the Company.
Personally Identifiable Information
Personally Identifiable Information (“PII”) is information about you that can be used to contact you or identify you as an individual. PII may include: your name, username, phone number, email address, and physical address. To the extent we obtain PII about you, such information shall be held for no more than one (1) year before it is deleted.
Personal Data is information that is associated with an individual and enables that individual User to be singled out. Through the use of ad tags and cookies we collect information about you. Typically, the information obtained does not identify you directly (i.e. by name or email address), however, the information may indirectly identify your device or geolocate you for purposes of delivering targeted advertisements.
Under European privacy law, some information transmitted by Cookies and Tags including Log Data are considered personal information. To the extent we obtain Personal Data about you, such information shall be held for no more than one (1) year before it is deleted.
What Information We Collect for Client's Accounts
Registration information - Your first and last name, mailing address, phone number, email address, Skype contact and other similar contact details
Technical / Access information - Details including your IP (Internet Protocol) Address, User-Agent and activity including pages accessed, information entered are stored for fraud prevention and security auditing.
The information we collect and log, as outlined above, is necessary for secure account access and for securing the data systems of the platform. This information will not be sold or otherwise transmitted for commercial usage.
Information Collected Relating to Users and Advertising
Device and Connection Information - Details including your IP (Internet Protocol) Address, User-Agent and activity including URLs of websites or names of applications accessed. The details of a User’s device and the context of where it is seen, as it related to URLs and applications is important for general ad targeting. These elements of a User’s browser or device are available for targeting, but are not made available to target a User individually.
Where ads may be targeted directly to a user - commonly called "retargeting", in service of an advertiser or merchant whose website or app a User may have interacted with previously, clear and informed consent will be collected before such retargeting techniques will be activated.
Your Rights as a Resident of the European Economic Area
If you are located in the European Economic Area ("EEA"), you have certain rights with respect to your personal data, including the right to request access to, correct, amend, delete, port to another service provider, or object to certain uses of your personal data.
Your data may be obtained to pursue the following legitimate interests, either for ourselves, our Clients, or other third parties.
To provide Clients with services related to our Platform;
To prevent risk and fraud on our Platform;
To provide communications, marketing, and advertising via the Platform;
To provide reporting and analytics;
To help Clients integrate with third party publishers and advertiser platforms via the Platform;
To provide troubleshooting, support services, or to answer questions;
To test out features or additional services; and
To improve our services, applications, and websites.
When we process personal information to pursue these legitimate interests, we do so where we believe the nature of the processing, the information being processed, and the technical and organizational measures employed to protect that information can help mitigate the risks to the data subject.
Consent, Data Subject Requests, Opting-Out and Right of Access
If you are a Client, at any time, you may request closure of your account and revoke our permission by emailing us at email@example.com, or request logs based on your personal access.
If you are a User and a resident of the EEA who believes they may have PII recorded, please use the Contact section, at the bottom of the document, to direct your inquiries or requests based on your rights outlined above.
Children's Online Privacy Protection Act Compliance (COPPA)
The Platform and services are intended for general audiences and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information without parental consent, please contact us by emailing us at firstname.lastname@example.org.
If we become aware that a child under 13 has provided us with personal information without parental consent, we take steps to remove such information and terminate any account linked to such underage minor.
If you are using the Platform as a Client, we will maintain your registration information for our records unless and until you ask us to delete this information, or otherwise update said information.
Data Related to Advertisements
We may retain other data within our databases, related to your connection, advertisements served or other related information that we process on behalf of our Clients for a period of up to six (6) months unless otherwise required specific legal obligations, dispute settlements or contract enforcement.
After this period, The Company and its Processors may maintain and use such data in an aggregated format, as necessary for internal analytical purposes, to comply with its legal obligations, settle disputes and enforce contracts.
How do we protect your information?
The Company and its Processor(s) uses both physical and technical security measures to maintain an accepted industry security standard to protect all data on the Platform from misuse and/or unauthorized access.
Physical Measures of Data Security
The Company and its Processor maintains a private, physical “cloud” infrastructure of hardware to provide the Platform services.
Access to this hardware is secured by twenty-four (24) hour, seven (7) days a week on site guards. Building access is secured by keycard entry into the rooms that store the infrastructure.
Access to logs and other sensitive data is controlled and monitored to ensure employees of the Company and its Processors have a legitimate basis for accessing the data.
Data sent between Company and its Processors are encrypted using the HTTPS protocol.
The Company and its Processors also encrypt any sensitive stored information, and all Client passwords are salted and hashed using state-of-the-art encryption methods.
While we cannot guarantee misuse of data and or unauthorized access will not occur; we make good faith efforts to prevent such occurrences. We do not warrant or represent that your account or any of your information will be protected against any misuse by third parties.
In the case of a breach which we determine may have involved your personal information, there will be timely efforts to contact you and also alerts to the relevant local authorities.
Do we disclose any information to third parties?
We may also share your information in the following circumstances:
To prevent, investigate, or take action regarding illegal activities, suspected fraud, violations of Terms of Service or any other agreement related to the Platform, or as otherwise required by law.
To conform to legal requirements, or to respond to lawful court orders, subpoenas, warrants, or other requests by public authorities (including to meet national security or law enforcement requirements).
Personal information may also be shared with a company that acquires our business, whether through merger, acquisition, bankruptcy, dissolution, reorganization, or other similar transaction or proceeding. If this happens, we will post a notice on our home page.
|Processes||Intended to make the service work in the way you expect. For example, we use a Cookie that tells us whether you have already signed up for an account.|
|Preferences||Intended to remember information about how you prefer the service over our Platform to behave and look. For example, we use a Cookie that tells us whether you have declined to allow us to send push notifications.|
|Analytics||Intended to help us understand how visitors use the Platform. For example, we use a Cookie that tells us how our search suggestions correlate to your interactions with the search page.|
You can set some Cookie preferences through your device or browser settings, but doing so may affect the functionality of the service over the Platform. The method for disabling Cookies may vary by device and browser, but can usually be found in your device or browser preferences or security settings. For example, iOS and Android devices each have settings which are designed to limit forms of ad tracking. Please note that changing any of these settings does not prevent the display of certain advertisements to you.