What is Growth Hacking and How Can It Help You?



You’ve got a product that the market is willing to pay for.

You have product market fit.

Product Market Fit is the condition where over 40% of your customers will ask you to bring your product back if it is taken off the shelf.

Now, how do you scale?

You need a growth hacker.  A growth hacker will scale your business so fast like a rocket ship.

Who are the growth hacker companies?

Facebook, Instagram, Dropbox, SnapChat, LinkedIn and many more.  Before, it was Microsoft, Cisco, Google …

AirBnB growth-hacked by hacking a Craigslist auto-post feature on their web site.

We are the new team who took over LookSmart in January 2013, applying principles of “4 Steps to Epiphany” by Steve Blank since then.

We start experiments, kill experiments fast and furious.

We laugh and celebrate when we fail.

Then we test and pivot again.

We like to believe we are growth hackers and we are constantly learning …

We are excited to launch our blog on Growth Hacking.

This first post on growth hacking will become the table of contents for future write-ups.

Please bookmark it.

We will update  links to the categories and add resources and books to this page over time.

We will have guest interviews.

We’ll have videos.

We have older blog posts that belong to some of the topics  and we’ll link to them, even though admittedly, the voice of those blogs is very different from what we are espousing.

Who is a  growth hacker?

A growth hacker is a hybrid knowledgeable technology professional and a marketer.

A growth hacker does not believe himself to be expert, he only believes in experiments.

A growth hacker believes in empirical scientific methods of learning.

A growth hacker knows content marketing.

A growth hacker knows Search Engine Optimization , or SEO.

A growth hacker knows Paid Search or PPC Marketing.

A growth hacker knows Social Media Marketing – Owned, Earned and Paid.

A growth hacker knows Email Marketing.

A growth hacker knows Landing Page Optimization.

A growth hacker knows Analytics.

A growth hacker knows Domaining.

A growth hacker knows Media Buying.

A growth hacker knows Ad Optimization.

A growth hacker knows Marketing Automation.

A growth hacker knows Lead Funnels.

A growth hacker knows Cohort Analysis.

A growth hacker knows Keyword Research.

A growth hacker knows Lean Start=up Principles.

A growth hacker knows Web Site Optimization.

A growth hacker knows A/B testing.

A growth hacker knows Bootstrapping.

A growth hacker knows  Copywriting and Headline Copywriting.

A growth hacker knows Design Principles ( and a bit of Photoshop).

A growth hacker knows How to Craft a Pitch.

A growth hacker knows how to buy non Tier 1 traffic.

A growth hacker knows Conversion Rate Optimization.

A growth hacker knows the Science of Converting.

A growth hacker  knows Customer Development.

A growth hacker knows Agile Marketing.

A growth hacker knows Business Models.

A growth hacker knows Agile development.

A growth hacker knows Pyschology of Conversion.

A growth hacker knows API Ecosystems.

A growth hacker knows Coding.

A growth hacker knows Systems Administration.

A growth hacker believes in personal development.

A growth hacker believes in OODA.

A growth hacker knows how to learn new things as they come up.

A growth hacker knows how to learn how to learn.

Most importantly, a growth hacker must have passion for what he is doing.  Nothing else matters. You’ve got to do what you love. Or, love what you do.  If you can’t do both, then  you inherit it, you marry it, you kiss up to it, or you get out of the way.

P.S. I know, I know. This site is bland and we do not even have our social media buttons set up yet but we have launched it because …

finally,  a Growth Hacker believes in “Done is Better Than Perfect”, “Shipping Fast”,  “Experiment. Fail. Learn”.

This blog is as much about us learning from you and us sharing what we know.

Let us enjoy the journey together as we both learn how to do growth hacking.

Highly qualified guest posts are always welcome.

And yes we did read Matt Cutts’ blog, and his reclarification.

We won’t leave you without a Call to Action.

Add your email address to the newsletter email list above, and Happy Growth Hacking! 

“Here’s To The Crazy Ones.
The misfits.
The rebels.
The trouble-makers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules, and they haveno respect for the status-quo.
You can quote them, disagree with them, glorify, or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They push the human race forward.
And while some may see them as the crazy ones, we see genius.

Because the people who are crazy enough to think they can change the world – are the ones who DO !”

– Steve Jobs