The Top 4 ways to improve your PPC Marketing Campaigns!
So spring is here, and that means a fresh new start for the year. You may have spent time doing the spring-cleaning around your home and office, but what about on your Pay-Per-Click Marketing Campaigns? Here are a couple of great ways to bring a fresh new outlook to your Pay-Per-Click Campaigns!
Redefine and Monitor Pay-Per-Click Goals – To improve your PPC Marketing Campaigns, you must have acknowledged that your current goals are a bit outdated and not as successful as you had hoped. Going back and redefining your goals is a great way to improve your current and future Pay-Per-Click Campaigns. Set new, more specific goals that can be easily monitored for success or failure. Being able to monitor and pinpoint specific areas requiring future improvement will help make sure your PPC goals are being met and help make adjustments as necessary.
As well, monitoring areas of your PPC Campaign will help keep your ads relevant, which is extremely important when choosing your keywords, types of displays and targets you are using in your campaigns.
Keywords – Keywords are critical in Pay-Per-Click Marketing Campaigns. Start with doing your research. Relevant, related and common keyword phrases are best for obtaining clicks. Also choose l keywords that will set you apart from the other Ads and catch the customers’ attention. Avoid broad keywords, as they will get lost in a larger number of returned websites with the same keywords, thus increasing competition to win the advertisement and be clicked.
Headline – In the Pay-Per-Click Marketing world, the headline is everything. The number one reason people click on a headline is that the reader receives a benefit from the headline. Many businesses like to talk about how good the features of their product are. Readers do not care about features. They look for benefits. What is in it for the reader? Here is an example. A feature is “Our alarm clock can be set to make loud noises at any time.” A benefit is “Never lose an appointment with our alarm clock!”.
Geo and Time Targeting – Making your Ad visible to entice the viewer to click on it is one thing, but having your Ad target a specific customer based on their geographic location at specifically selected times of the day is an even more direct way to increase Ad Clicks. Geographically targeting customers to obtain clicks focuses on customers in select regions to view the particular Ad. Using geo-targeting will help prevent money being lost on advertising that isn’t applicable to those who click on it. As for time targeted Ads, you want your Ads visible at peak viewing times. If you are advertising children’s educational toys, you won’t see many clicks during the late evenings or very early mornings, as the customers who would be interested in these products are usually asleep (or trying to get a child to sleep!). Both Geographic and Time targeted Ads need to focus on being relevant to their respective consumer base to ensure clicks.