September 12, 2012

3 Tips for Increasing Your ROI in Paid Social Media Advertising

social-media-icons

We all know how popular social media networking has become and websites such as Facebook, Twitter, YouTube, LinkedIn, and Pinterest are amongst the most powerful networks in the world right now. These social networks do provide a fantastic environment for paid advertising because they allow you to target by geography, interests, sex, age, and much […]

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Filed Under: Social Ad Optimization, Social Media Marketing
August 29, 2012

5 Strategies Using Twitter to Improve Your SEO

LSTwitter

Anyone whose anyone knows about Twitter and the concept behind the social media network.  However, not everyone utilizes this tool to it’s fullest potential.  Twitter is an online social networking service and microblogging service where it’s users can post up to 140 character status updates, follow other users, and interact with other users by retweeting […]

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Filed Under: Social Ad Optimization, Social Media Marketing
August 20, 2012

Visit LookSmart at SES

Come visit LookSmart at the Search Engine Strategies in San Jose.  Our team of search marketing experts will be on hand to answer all of your questions about LookSmart’s online advertising services. For those of you interested in buying advertising to promote your web site, products and services, our account managers will be available to demonstrate […]

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Filed Under: Search Engine Marketing (SEM)
July 28, 2012

New LookSmart $50 Advertising Coupon

Why LookSmart? ·     The right traffic at the right price ·     Targeting and tracking equivalent to the major search sites ·     In depth customer service ·     Traffic quality assurance ·     No sign up fee or minimum purchase/bid Enter Coupon Code: match50-2012 Expires 12/31/2012 To redeem your $50 advertising credit, you will need to open a […]

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Filed Under: Paid Search or PPC Marketing, Search Engine Marketing (SEM), Uncategorized
June 7, 2012

LinkedIn Leak

linkedin-building

It’s no secret that LinkedIn experienced a large social network no-no this past week when over 6 million of it’s users’s passwords were leaked out.  It caused a great deal of havoc and anger amongst it’s over 100 million users. Basically, what caused this to happen is the fact that LinkedIn encrypted the passwords using […]

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Filed Under: Social Ad Optimization, Social Media Marketing
May 16, 2012

Facebook IPO: Not Focusing on Advertiser’s Needs

It’s definitely no secret that Facebook is launching it’s IPO this coming Friday, as it’s been all over the news in the digital marketing industry.  However, there has also been a great deal of backlash from their current advertisers, including GM who actually stopped all of their Facebook advertising.  Facebook recently announced that they were […]

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Filed Under: Social Ad Optimization, Social Media Marketing
April 26, 2012

LookSmart Interviews with WebMaster Radio at SES SF

Webmaster Radio Roving Reporter, Dana Todd interviewed Benoit Vatere (VP, Distribution Network, LookSmart) at SES SF. In this brief interview Dana and Benoit discuss LookSmart’s unique perspective on translating user intent into enhanced conversion rates. Benoit goes on to describe how LookSmart’s Tier 1.5 initiatives equip advertisers with advanced technology and traffic quality at low […]

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Filed Under: Conversion Rate Optimization, Paid Search or PPC Marketing, Search Engine Marketing (SEM)
March 28, 2012

LookSmart is Hiring!

LookSmart is actively hiring for a number of diffeent positions, in our San Francisco headquarters, as well as our offices in New York and Kitchener, Ontario. It’s an incredibly exciting time to join the company. Open positions include: Director of Network Analytics (San Francisco) Vice President, Advertising Sales (San Francisco or New York) Perl Engineer […]

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Filed Under: Search Engine Marketing (SEM)
February 8, 2012

Valentine’s Day Search

Search for the Customers You Love Valentine’s Day is here and millions of consumers are now jumping online to find that “perfect gift” for their loved ones—from seasonal products and gifts to flowers and greeting cards. Will they have eyes for you? With LookSmart, attracting these holiday shoppers has never been easier. In fact, we’ve […]

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Filed Under: Paid Search or PPC Marketing, Search Engine Marketing (SEM) Tagged With: ,