The Lookout: Insights on the PPC Marketplace

February 8, 2007

Valentine's Day Search

by: Allen Hammock

Search for the Customers You Love

Valentine's Day is here and millions of consumers are now jumping online to find that "perfect gift" for their loved ones—from seasonal products and gifts to flowers and greeting cards. Will they have eyes for you?

Looksmartadcentervalentinesday

With LookSmart, attracting these holiday shoppers has never been easier. In fact, we’ve been matching advertisers with customers for as long as people have been searching. Just add our handpicked Valentine’s Day keywords to your campaign—and enjoy the bliss. If only love was so simple.

Valentine's day has always been a rewarding time of year for retailers. The attached Hitwise graph, based on Valentine's Day searches from last year, reveals a spike in searches for "love poems," "flowers," "lingerie" and "e-cards." We’ve also including a list of search terms in the apparel, flowers, gifts, jewelry and dating categories to jump start your creativity. Click on the link below to download keyword suggestions.

Valentines_day_searches2

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