Traffic Quality Monitoring Assurance:
LookSmart tirelessly monitors its network for traffic quality through proprietary processes, built-in AdCenter controls, and click scoring technologies so you can be confident in the performance of your campaigns.
Network Management and Automated Fraud Detection
- Partner Review – We rigorously screen our partners’ sites for traffic quality and Click-Through-Rate (CTR) consistency before adding them to our distribution network.
- Fraud Detection – Automated fraud detection controls catch spider-generated traffic and flag instances of unusually high or concentrated activity.
- Traffic Monitoring – Our proprietary filtering software continuously monitors traffic to help capture and eliminate non-converting traffic by analyzing time and date, IP address, and the referrer listing.
- Traffic Reporting – LookSmart filters identified invalid clicks from traffic reports and invoices.
- Conversion Tracking - We tailor traffic delivery to fit your campaign goals.
- Traffic Categorization – We structure our network traffic to benefit advertisers.
Traffic Quality Partnerships
LookSmart partners with external sources to monitor the quality of our network, support your advertising efforts, and bring better quality standards to the industry as a whole.
