Traffic Quality
A pledge to our advertisers, publishers and the entire search marketing community to provide the highest quality search network in the industry. We promise relentless dedication to finding the very best ways to acquire and deliver quality traffic based on values of trust, respect and integrity.
Traffic Quality is Job #1
- Vigilance: LookSmart proactively removes traffic that doesn’t meet our quality standards
- Precision: We know our traffic on a very granular level and can translate that knowledge and insight into definitive goals
- Stability: Consistent delivery of quality traffic saves time and maximizes ROI
We rigorously monitor our network to ensure high quality traffic from real users via:
- Proprietary Technology: We use automated processes and filtering software to continuously monitor traffic and block non-converting sources
- 3rd Party Partnerships: We partner with external sources to enhance the quality of our network and ensure click validity
- Offline Analysis: We assign a team of experienced experts to regularly review existing traffic sources, and investigate any unusual activity
- Segmentation: We aggregate keyword search traffic and classify performance data so that the full spectrum of that traffic is priced appropriately according to traffic type, quality, and volume
- Collaboration: Our quality process is not conducted in a vacuum: We use information from advertisers, publishers, and 3rd parties to remove bad traffic and maintain the highest quality standards
