The LookSmart Network
Extend Your Reach with Scale and Efficiency
LookSmart operates one of the largest pay-per-click (PPC) search advertising networks with over two billion daily search queries. We aggregate consumer searches from a broad spectrum of search networks, domains, and publishers to provide you with time- and resource-efficient access to a largely unduplicated cross-section of the search marketplace.
With LookSmart, you have the opportunity to increase scale and expand your campaigns across our partner networks:
Types of Traffic
Our keyword-based text advertising traffic comes from a diverse group of publishers. The searches can originate from many sources, including:
Intentional
- Type-in Search
- MetaSearch - Sponsored results are displayed after a user types a query into a search box
- SEO - After a user performs a search query, they click through to a content site that displays sponsored results
- Toolbar - User types keywords(s) directly into browser toolbar
- Direct/Domain Navigation - User types keyword(s) directly into the browser, which then leads to a domain page with sponsored ads
Contextual
- In-Line Text - Keyword(s) within the body of a text are underlined and users can mouse over to view ads
Contact our Publisher Services team for more information about PPC site monetization.
