AdCenter Overview

Think Big – Branch Out and Boost Your Advertising Revenue with LookSmart

The groundbreaking LookSmart AdCenter is a customizable, white labeled ad serving platform, empowering publishers to monetize their sites and networks with a complementary mix of feeds promoting the ability to build direct relationships with advertisers.

Let LookSmart help you create your own branded AdCenter, giving you control over keyword advertising revenue and optimizing ads served on your site.

You no longer have to depend on a one-dimensional, flat revenue source dictated to you by 3rd party feed providers:

Grow Monetization Potential without Risking the Revenue

• Keep the revenue you have from your 3rd party feed providers
• Increase revenue potential with 1st party direct and 2nd party distribution relationships
• Command a higher revenue share with 1st Party Direct Relationships. Develop direct relationships with relevant advertisers and build a base of self-service and managed account advertisers. Allow agencies and others to plug into your AdCenter via API Web Services.
• Build quality distribution relationships with other 2nd Party LookSmart AdCenter publishers. Incrementally increase your revenue through these unique collaborative partnership opportunities. Exponentially increase the number of advertisers to your auction. Increase the value of your auctions. Provide more opportunities for your own advertisers with greater distribution.
• Decrease dependency on your 3rd party feed providers.

Gain visibility into and control of your advertising revenue with LookSmart’s broad, all-in-one white labeled AdCenter.