Proven Technology
LookSmart’s award-winning, best-of-breed AdCenter platform provides a rich feature set to help partners achieve their goals
The Power of the Platform
- Scale: We process over 2 billion queries per day
- Transparency: Our platform allows access to granular information about our network
- Experience: Our technology is adaptive; it evolves as our knowledge increases. Developments and updates are an ongoing process
The LookSmart AdCenter Platform Provides:
- Targeting, Tracking and Reporting on Par with the Major Search Sites
- Campaign Optimization: Conversion Tracking, Ad Rotation, Impression Reporting
- Keyword Targeting: Smart Match, Broad Match, Negative Match
- Traffic Targeting: Site-Level Targeting, Geo-Targeting, Day-Parting/Ad Scheduling, Run of Category, Run of Network
Campaign Optimization & Reporting
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Conversion Tracking & Reporting
Conversion Tracking & Reporting
Implement LookSmart's tracking pixel and get data on what specific sources of traffic are converting for you.
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SmartRotation
SmartRotation
Run two or more ads in an ad group and rotate them automatically optimized by CPA, based on conversion tracking pixel information.
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AdRotation
AdRotation
Run two or more ads in an ad group and rotate them evenly or optimized by SmartRotation or click-through rate.
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Impression Reporting
Impression Reporting
Assess your campaigns – find out which of your ad creative and keywords are appearing the most.
Traffic Targeting
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Geo-Targeting
Geo-Targeting
Your PPC advertising campaigns on the LookSmart network can be focused on the geographic location of your desired customers. LookSmart offers extended reach into North America, as well as the UK, Australia and New Zealand.
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Day-Parting / Ad Scheduling
Day-Parting / Ad Scheduling
Only show your ads when you know your customers are searching for your products – schedule your ads only to appear at certain times of day.
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Site-Level Targeting & Budget Capping
Site-Level Targeting & Budget Capping
Customize your traffic! Our Account Management team can work with you to choose the distribution channels or traffic categories that best suit the needs of your Account or Campaign.
Keyword Targeting
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Smart Match
Smart Match
Gives you precise control over when your ads appear by taking care of common misspellings, shared “root” words, and different word orders.
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Broad Match
Broad Match
(including Negative Match) Matches a wide range of queries, allowing you to display your ads to a broader audience. Use Negative Match keywords to optimize Broad Matched campaigns.
- Segmentation: We rate and segment our traffic based on quality and price and deliver the right traffic for our advertisers in a granular manner
- Traffic Quality Assurance: We monitor our network for traffic quality through proprietary processes, built-in AdCenter controls and 3rd party click scoring technologies
- Ease-of-Use: We make it as effortless as possible for both advertisers and publishers to work with us and to achieve their goals
Interested in utilizing our API?
Efficiently manage thousands of advertising campaigns across multiple ad networks through one API. Read more here.
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SES 2009 Award
Finalist
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SES 2008 Award
Winner
