Media Coverage
How Small Business Can Maximize Search Advertising to Get Noticed and Increase Sales (Online Strategies Magazine)
LookSmart VP Gill Brown offers actionable search marketing tips that small business can employ to help them increase sales. More »
The Latest Tricks for Getting Found Online (Forbes.com)
Industry leaders, including LookSmart's Gill Brown, offer search engine optimization (SEO) tips for online publishers. More »
Byline: Mapping out the Non-Proprietary Search Space Part 2 (Adotas)
In part 2 of the 3-part bline series, Michael Schoen addresses some of the common challensges associated with the non-proprietary space and suggests actionable... More »
Byline: Mapping Out the Non-Proprietary Search Space (Adotas)
The first in a 3-part series, LookSmart's Michael Schoen describes the often misunderstood non-proprietary search space. More »
Transitioning from Click Fraud Detection to Traffic Quality Assessment (Online Strategies Magazine)
LookSmart is featured as a sidebar for an article written by Anchor Intelligence’s Richard Sim. This piece is really in-depth into traffic quality and is... More »
LookSmart Dances Advertisers towards Optimal Pricing (MediaPost Search Insider)
Laurie Sullivan covers LookSmart’s release of Optimal Pricing. More »
Ever Wonder Which Ads are Converting? Wonder No More. (AdRants.com)
This blog gives some minimal coverage on SmartRotation. It uses the graphic from the information sheet, too. More »
Search Marketing: A Portfolio Approach (Online Strategies Magazine)
This article gives you a brief history of the search marketing landscape, insight into how advertisers have started to manage their campaigns, and why expanding/diversifying... More »
Three Questions to Consider before Launching an Alternative Search Strategy (DM News)
This opinion piece supports marketers by giving them three things to consider when looking at search advertising networks: scale, service, and price. More »