Mining the Right Keyword Mix for Successful SEM Campaigns (SearchEngineWatch.com)

LookSmart Marketing Manager Kaley Dobson provides guidance on keyword research when setting up PPC campaigns More »

Will a New Tier of Search Advertising Providers Emerge? (Search Engine Watch)

LookSmart Marketing Manager Kaley Dobson explores the current two tiered approach to search advertising and suggests that in 2011, we'll see a new category of... More »

LookSmart Finds New Role 'Mining Diamonds From the Dirt' in the World of Second Tier Search Engines (Xconomy)

Xconomy coverage of LookSmart's evolution, with extensive content from an interview with VP Gill Brown. More »

A New Way of Looking at SEM and the Long Tail (Online Strategies)

Applying the popular Long Tail theory to SEM and SEM partnerships More »

LookSmart Looking to Sustain Profit, Grow Revenues - An Adexchanger Q&A (Adexchanger)

Adexchanger's John Ebbert hosts a Q & A with LookSmart VP Gill Brown. Topics discussed are LookSmart's core focus, data strategy, real time bidding, advertisers,... More »

The 5 Point Checklist Every Search Marketer and Advertiser Should Have (Search Marketing Standard)

In this piece, LookSmart Marketing Manager Kaley Dobson outlines the value of expanding PPC campaigns onto the search networks, and how to evaluate potential new... More »

Creating Demand and Awareness for Search (B to B Online Magazine)

B to B Online magazine conducts an "Ask the Expert" Q & A with LookSmart's Allen Hammock More »

Online Insights: Ad Networks (Online Strategies Magazine)

In the piece, LookSmart Marketing Manager Kaley Dobson describes the importance of evaluating Tier 2 search partners. Includes a helpful checklist of specific questions to... More »

6 Lies You've Been Told About Ad Networks (imediaconnection.com)

Common myths about ad networks are debunked by the networks themselves. LookSmart marketing manager Kaley Dobson challenges the idea that "only a few networks... More »

Byline: Mapping Out the Non-Proprietary Search Space Part 3 (Adotas)

LookSmart VP Gill Brown wraps up the third part in a series on the non-proprietary search space, delving into the qualities you should look for... More »