The Lookout: Insights on the PPC Marketplace
August 26, 2011
by: Hannah Loper
Webmaster Radio Roving Reporter, Dana Todd interviewed Benoit Vatere (VP, Distribution Network, LookSmart) at SES SF. In this brief interview Dana and Benoit discuss LookSmart's unique perspective on translating user intent into enhanced conversion rates. Benoit goes on to describe how LookSmart's Tier 1.5 initiatives equip advertisers with advanced technology and traffic quality at low PPC prices.
Check out the full, unedited interview for yourself!
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