LookSmart Hosts a Round Table at Social Media Insider Summit
Benoit Vatere, LookSmart’s VP Distribution Network hosted a round table event with Media Post’s Social Media Insider Summit on August 18th, 2011. Benoit lead the group in a discussion on techniques and strategies for integrating search with social marketing. Of the 20 people in attendance, there were industry marketers from American Express, Bing, IBM, Kelley Blue Book and Nielson.
The group discussed how social media impacts organic rankings. A representative of Bing confirmed that social media is part of Bing’s algorithm; however he would not reveal exactly how this algorithm worked. Additionally the roundtable discussed how to successfully do search retargeting on social media websites such as Facebook. Though all in attendance agreed that retargeting has explicit value, no one was able to agree on the most effective way to execute on it.