LookSmart and Anchor Intelligence - A Match Made in PPC Heaven

Traffic quality is an issue that we have been committed to for years. We constantly strive to improve the quality of our network – we’re relentless about it. We have an arsenal of internal tools that we use to help monitor our traffic partners and ensure quality traffic for our advertisers, including automated fraud detection controls and proprietary filtering software. On top of that, we have a dedicated team of traffic quality analysts who track our network for any unusual activity.

In early 2009 we partnered with Anchor Intelligence to enhance traffic quality assurance even further. We licensed ClearMark, Anchor’s real-time traffic scoring system, to score all traffic within the network, in order to help filter invalid traffic while capitalizing on high quality traffic with a higher degree of certainty.

We’ve seen some tremendous results, which Anchor Intelligence recently published in a case study.  We have greater visibility into the quality of traffic within our network, we doubled our partner referrers with a strong sense of security, and ultimately we enabled a 46% increase in traffic volume - please take a moment to check out the full case study. But this is just the beginning – be on the lookout for more updates as we continually expand our set of tools and partnerships all with one goal in mind – superior traffic quality for our advertisers.