The Lookout: Insights on the PPC Marketplace
May 1, 2013
by: Kali Bertolo
The Top 4 ways to improve your PPC Marketing Campaigns!
So spring is here, and that means a fresh new start for the year. You may have spent time doing the spring-cleaning around your home and office, but what about on your Pay-Per-Click Marketing Campaigns? Here are a couple of great ways to bring a fresh new outlook to your Pay-Per-Click Campaigns!
Redefine and Monitor Pay-Per-Click Goals – To improve your PPC Marketing Campaigns, you must have acknowledged that your current goals are a bit outdated and not as successful as you had hoped. Going back and redefining your goals is a great way to improve your current and future Pay-Per-Click Campaigns. Set new, more specific goals that can be easily monitored for success or failure. Being able to monitor and pinpoint specific areas requiring future improvement will help make sure your PPC goals are being met and help make adjustments as necessary.
As well, monitoring areas of your PPC Campaign will help keep your ads relevant, which is extremely important when choosing your keywords, types of displays and targets you are using in your campaigns.
Keywords – Keywords are critical in Pay-Per-Click Marketing Campaigns. Start with doing your research. Relevant, related and common keyword phrases are best for obtaining clicks. Also choose l keywords that will set you apart from the other Ads and catch the customers’ attention. Avoid broad keywords, as they will get lost in a larger number of returned websites with the same keywords, thus increasing competition to win the advertisement and be clicked.
Headline – In the Pay-Per-Click Marketing world, the headline is everything. The number one reason people click on a headline is that the reader receives a benefit from the headline. Many businesses like to talk about how good the features of their product are. Readers do not care about features. They look for benefits. What is in it for the reader? Here is an example. A feature is “Our alarm clock can be set to make loud noises at any time.” A benefit is “Never lose an appointment with our alarm clock!”.
Geo and Time Targeting – Making your Ad visible to entice the viewer to click on it is one thing, but having your Ad target a specific customer based on their geographic location at specifically selected times of the day is an even more direct way to increase Ad Clicks. Geographically targeting customers to obtain clicks focuses on customers in select regions to view the particular Ad. Using geo-targeting will help prevent money being lost on advertising that isn’t applicable to those who click on it. As for time targeted Ads, you want your Ads visible at peak viewing times. If you are advertising children’s educational toys, you won’t see many clicks during the late evenings or very early mornings, as the customers who would be interested in these products are usually asleep (or trying to get a child to sleep!). Both Geographic and Time targeted Ads need to focus on being relevant to their respective consumer base to ensure clicks.
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November 27, 2012
by: Jill MacEachern
Every consumer in the United States may not have participated in Cyber Monday 2012, but they sure did hear about it! Cyber Monday 2012 was predicted to generate $1.5 billion in sales in the United States. The shopping extragavanga grew by 30.3% from Cyber Monday 2011. Cyber Monday 2012 was so large and successful that IBM named it the biggest online shopping day in history.
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October 19, 2012
by: Jill MacEachern
So our last few blog posts have primarily focused on managing pay per click ad campaigns, competitive bidding, and how to optimize your campaign to get the best CPA. So now it's time for us to focus on the final step, which is the landing page that the user is taken to, to hopefully convert.
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October 10, 2012
by: Jill MacEachern
What exactly is click fraud? This is one question we get ALL the time as pay per click managers. As pay per click managers, we make it our job to ensure that the budget you give us for your pay per click campaign is optimized to it's fullest potential. Meaning that we are aiming to driving as many conversions as possible choosing the proper keywords, bidding as competitively as possible, choosing the proper creatives, and keeping your CPA as close to your objectives as possible. So a fraudulent clicks are clicks that occur for reasons other than that user being interested in the product or service offered.
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September 21, 2012
by: Jill MacEachern
One of the most important aspects of managing a pay per click marketing campaign is optimizing the campaign to it's fullest poential to ensure you are getting the most for your budget. Bid management is one strategy in optimizing your campaign. Bid management basically involves properly managing your keyword bids so that you aren't spending too much per click, and to ensure you are spending enough per click that you're not getting poor traffic quality. Check out our top five tips for bid management below:
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September 12, 2012
by: Jill MacEachern
We all know how popular social media networking has become and websites such as Facebook, Twitter, YouTube, LinkedIn, and Pinterest are amongst the most powerful networks in the world right now.
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August 29, 2012
by: Jill MacEachern
Anyone whose anyone knows about Twitter and the concept behind the social media network. However, not everyone utilizes this tool to it's fullest potential. Twitter is an online social networking service and microblogging service where it's users can post up to 140 character status updates, follow other users, and interact with other users by retweeting and replying to them. However, this social network can also be used to increase your search engine optimization campaign rankings. Here are five strategies that you can begin utilizing right away to increase your SEO rankings:
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August 24, 2012
by: Jill MacEachern
If you aren't already utilizing the powerful advertising strategy of search engine optimization, now is your chance to learn more about how you can begin a search engine optimization campaign for your website.
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August 20, 2012
by: Jill MacEachern
It's no secret that search engine optimization is a very powerful marketing tool in today's world. These days, almost every consumer does an online search before purchasing a product, so if a consumer comes across your product or service during their search, it can put you ahead of your competition. Here are five reasons you should be utilizing SEO to reach your local customers:
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July 18, 2012
by: Jill MacEachern
Pay per click advertising is a fantastic way to drive targeted traffic to your website fast. You can target by behaviors, location, and device. You can narrow your audience down to get the most for your PPC budget as well as track all data such as clicks, timing of clicks, bounce rate, and keywords. However, there are of course many key factors you need to take into account in order to ensure your campaign will be as successful as possible. The most common issue with PPC campaigns is the bounce rate, and here are the top five reasons your bounce rates are so high:
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