Cyber Monday Grows 27% in 2012

Every consumer in the United States may not have participated in Cyber Monday 2012, but they sure did hear about it!  Cyber Monday 2012 was predicted to generate $1.5 billion in sales in the United States.  The shopping extragavanga grew by 30.3% from Cyber Monday 2011.  Cyber Monday 2012 was so large and successful that IBM named it the biggest online shopping day in history.

cyber-monday

This year, Cyber Monday beat Black Friday sales by 36%.  According to IBM, Cyber Monday shoppers perfer to use PCs and laptops to do their online shopping, while 18% used their mobile devices to browse online which actually increased by 70% since Cyber Monday 2011.  Cyber Monday 2012 resulted in mobile device sales of 13% which grew by 96% compared to 2011.

Of course, with such a large crowd of online shoppers, brands were pumping out larger budgets in their pay per click campaigns.  However, a few small and medium business owners asked us, “how can we optimize for Cyber Monday success?”.

Our campaign management team here at LookSmart responded with the following tips and strategies:

 

  • Create a whole new campaign instead of adjusting currently running campaigns.  You can create one or a few brand new campaigns specifically for Cyber Monday which will keep your account cleaner and more organized.
  • Segment your products accordingly and use past data and statistics to determine which products you expect will do the most successful with consumers on Cyber Monday.
  • Offer a deal!  Consumers love nothing more than getting a great deal on Cyber Monday!  Create a deal, coupon code, etc. and use it in your PPC creatives to lure in consumers.
  • Review and revise your negatives list to ensure you aren’t getting garbage traffic that will lower your return on investment.  Black list any keywords and keyword phrases as required.

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