The Lookout: Insights on the PPC Marketplace
Viewing all entries tagged with "traffic quality"
August 26, 2010
by: Kaley Dobson
The results are in and SMB advertisers are in agreement: traffic quality ranks as a top priority when it comes to getting the most from PPC campaigns. This past month, LookSmart surveyed over 120 of our SMB channel advertisers to better understand their current priorities and long-term objectives when it comes to ROI, customer service, platform capabilities and the quality of traffic they receive from their search partners.
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August 11, 2010
by: Kaley Dobson
We’ll be busy next week! LookSmart will be participating at two major industry shows next week. If you are planning to attend, please make sure to come find us!
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June 29, 2010
by: Kaley Dobson
Traffic quality is an issue that we have been committed to for years. We constantly strive to improve the quality of our network – we’re relentless about it. We have an arsenal of internal tools that we use to help monitor our traffic partners and ensure quality traffic for our advertisers, including automated fraud detection controls and proprietary filtering software. On top of that, we have a dedicated team of traffic quality analysts who track our network for any unusual activity.
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March 4, 2010
by: Kaley Dobson
Please head over to SemGeek.com to check out the new interview with LookSmart’s own Allen Hammock. Allen, our Director of Technical Sales, answers questions about LookSmart’s value proposition, our traffic quality, our relationship to big engines like Google and Yahoo!, and much more. There's also a coupon offer for $50 in matched clicks for new advertisers.
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March 2, 2010
by: Kaley Dobson
New ad networks are popping up all the time. Some of them have earned a negative reputation as providers who deliver poor quality traffic. Unfortunately, these networks have not operated with advertisers’ best interests in mind and, as a result, Tier 2 networks in general have received a bad rap. It’s important to remember, however, that not all networks are created equal. Before initiating a partnership with a Tier 2 network, you need to ensure they can deliver the quality traffic you are seeking. Here’s a helpful checklist of issues to address while you are vetting search networks, along with some specific questions to ask to help determine if the network is a fit to help you reach your PPC campaign goals:
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