A Jam Packed Week of Search Advertising Shows and Speaking Engagements!
We’ll be busy next week! LookSmart will be participating at two major industry shows next week. If you are planning to attend, please make sure to come find us!
The Lookout: Insights on the PPC Marketplace
Viewing all entries tagged with "thought leadership"
August 11, 2010
March 20, 2009
Traffic Report: LookSmart Puts Priority on Quality Network
This week, LookSmart announced a partnership with traffic quality solutions provider Anchor Intelligence. By licensing Anchor Intelligence’s real-time traffic scoring system, ClearMark, LookSmart can further reduce its advertisers’ exposure to illegitimate or fraudulent traffic. This partnership is indicative of ongoing efforts and underlines our priority: providing the best-quality network and supporting services possible to our valued customers.
January 8, 2009
The Local Internet: New Consumer Findings from TMP-comScore
Online marketers have been predicting the death of print yellow pages for years. While that will probably never happen, what has recently happened is the displacement of print yellow pages by the internet and search engines as the primary medium for local business information. A parallel development is the emergence of a more fragmented and complex "local search" marketplace.
December 30, 2008
The Final Question
When Issac Asimov, the great science fiction author, was asked which of his many stories his favorite was, he replied, "The Last Question." In that short story, a couple of scientists are talking, and it occurs to one of them that the Sun, the source of their warmth and energy, will eventually die out. Having conquered space travel, their plan is to simply move on to another sun. But then they realize that
sooner or later, they will all burn out, a condition known as entropy. So, they ask their super computer this question, "Can entropy be reversed?" For a humanist, this is the Ultimate Question. If you want the answer, you'll have to read the story.
December 29, 2008
On Being Ubiquitous
The question I so often get from small business owners and entrepreneurs is “HOW, exactly, does a small business build a brand online today?”
December 22, 2008
Relying On Print Yellow Pages? Most Local Customers Turn To The Web!
Online marketers have been predicting the death of print yellow pages for years. While that will never happen, print yellow pages are no longer the primary way that people seek local information. In fact, the internet collectively -- through search engines, local search sites, online yellow pages and other venues -- is the top way consumers look for local information. A new study underscores this change and documents with hard numbers why local advertisers have to take the internet into account when trying to reach customers.
December 15, 2008
The Internet is a Cesspool - Branding is How You Rise Above It
It was none other than Eric Schmidt, CEO of Google, who, a couple months ago, called the Internet a “cesspool.” According to AdAge:
December 4, 2008
Shifting Search from Static to Real-time
I've been mulling something that keeps tugging at my mind as a Big Idea for some time now, and I may as well Think Out Loud about it and see what comes up.
November 17, 2008
The Central Question - How are the Alt Search Engines doing?
In the first essay, we established that for the purpose of these essays the term "alternative search engine” refers to a search engine that is superior to Google in at least one feature, but is not a "new Google." This essay lays out the types of alternative search engines, and estimates their numbers.
November 4, 2008
What We Lose As Search Gets Personal
Of all the jobs I've had in the past twenty odd years, I'm pretty sure the one that pleased my parents the most was my brief stint as a reporter at the Los Angeles Times, my family's local paper of record. My mother in particular seemed quite proud to see her son's work land on her breakfast table each morning (well, not exactly, I worked at a local edition in Ventura, and my mother lived in Pasadena. Every every once in a while, one of my pieces did make the national edition...).