LookSmart Customer Survey Highlights the Importance of Traffic Quality to SMB Advertisers
The results are in and SMB advertisers are in agreement: traffic quality ranks as a top priority when it comes to getting the most from PPC campaigns. This past month, LookSmart surveyed over 120 of our SMB channel advertisers to better understand their current priorities and long-term objectives when it comes to ROI, customer service, platform capabilities and the quality of traffic they receive from their search partners.