The Lookout: Insights on the PPC Marketplace
Viewing all entries tagged with "search advertising"
January 28, 2011
by: Kaley Dobson
Just a quick note to let everyone know we’ll be exhibiting at Search Engine Strategies New York on March 22nd and 23rd. If you are planning to attend, we’d love the chance to speak with you about our search advertising solutions for advertisers and publishers, including some new pricing models we have in the works. Feel free to stop by booth #1301 at any time during the show, or, if you’d prefer to set up a scheduled meeting with one of our account executives, drop us a line in the comments section, and we’ll be in touch to set something up.
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January 6, 2011
by: Kaley Dobson
For those of you planning on heading out to Vegas for Affiliate Summit West next week, please be sure to check out LookSmart VP Gill Brown's presentation on "Uncovering Advanced Paid Search Strategies." Oh, and also, put $20 on black for me, would you?
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September 27, 2010
by: Kaley Dobson
As regular readers of this blog know, we are big proponents of tweaking keywords and bids to account for seasonal shifts in search patterns. There are a lot of industry resources available to help you ramp up your holiday spend around Q4 – you’ll find some on this blog and in our twitter feed – but we also like to make more specific materials available to help search advertisers get the most out of their pay-per click spend.
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August 4, 2010
by: Kaley Dobson
With summer nearing its inevitable end (didn’t it just start?) we know that many advertisers are in the process of updating their paid search campaigns to reflect the surge in back-to-school related searches. To aid in this effort, we’ve compiled a list of over 3,000 keywords that you, as a search advertiser, may want to consider incorporating into your PPC campaigns, both with LookSmart and with any other search partners you’re currently working with.
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May 20, 2010
by: Kaley Dobson
LookSmart is proud to take part in the Online Marketing Virtual Summit, happening on Thursday, May 27th. This cutting edge, virtual event offers a great way for marketers to learn actionable strategies and best practices without having to travel to a live conference. Best of all, the event is completely free – just register yourself and view the complete agenda to determine which sessions you’d like to attend.
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January 21, 2010
by: Kaley Dobson
It’s been quite a week for search news! In the past several days, several companies in the search advertising industry issued rich research on 2010 predictions and 2009 year in-review data. Here is a quick rundown of some of the most noteworthy search advertising reports of the week:
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December 28, 2009
by: Kaley Dobson
Over the next year, LookSmart will be writing a series of blog posts for Electronic Retailer Magazine. The first, written by LookSmart VP Gill Brown, can be found on their blog Electronicretailerblog.com.
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