The Lookout: Insights on the PPC Marketplace
Viewing all entries tagged with "network"
June 29, 2010
by: Kaley Dobson
Traffic quality is an issue that we have been committed to for years. We constantly strive to improve the quality of our network – we’re relentless about it. We have an arsenal of internal tools that we use to help monitor our traffic partners and ensure quality traffic for our advertisers, including automated fraud detection controls and proprietary filtering software. On top of that, we have a dedicated team of traffic quality analysts who track our network for any unusual activity.
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March 2, 2010
by: Kaley Dobson
New ad networks are popping up all the time. Some of them have earned a negative reputation as providers who deliver poor quality traffic. Unfortunately, these networks have not operated with advertisers’ best interests in mind and, as a result, Tier 2 networks in general have received a bad rap. It’s important to remember, however, that not all networks are created equal. Before initiating a partnership with a Tier 2 network, you need to ensure they can deliver the quality traffic you are seeking. Here’s a helpful checklist of issues to address while you are vetting search networks, along with some specific questions to ask to help determine if the network is a fit to help you reach your PPC campaign goals:
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