The Lookout: Insights on the PPC Marketplace
Viewing all entries tagged with "keyword expansions"
March 3, 2011
by: Kaley Dobson
At LookSmart, we often see that advertisers drive more traffic and conversions when they adjust their campaigns to take advantage of seasonal keywords. With tax season upon us, we know many advertisers are looking to expand their campaigns to account for the increase in tax related searches. As such, we have prepared a list of approximately 7000 relevant keywords that you may want to incorporate into your campaigns.
Keywords cover a range of tax season topics including:
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January 12, 2011
by: Kaley Dobson
For those of you interested in optimizing your search campaigns for the Super Bowl (February 6th in Arlington, TX), we have created a list of over 5,000 search terms that you may want to think about incorportating into your campaigns if they are relevant.
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December 6, 2010
by: Kaley Dobson
It's not too late for paid search advertisers to make last minute keyword changes in anticipation of the holidays! To help, LookSmart has compiled a list of over 8,000 PPC keywords relating to the following categories:
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