The Lookout: Insights on the PPC Marketplace
Viewing all entries tagged with "keyword expansion"
March 3, 2011
by: Kaley Dobson
At LookSmart, we often see that advertisers drive more traffic and conversions when they adjust their campaigns to take advantage of seasonal keywords. With tax season upon us, we know many advertisers are looking to expand their campaigns to account for the increase in tax related searches. As such, we have prepared a list of approximately 7000 relevant keywords that you may want to incorporate into your campaigns.
Keywords cover a range of tax season topics including:
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January 12, 2011
by: Kaley Dobson
For those of you interested in optimizing your search campaigns for the Super Bowl (February 6th in Arlington, TX), we have created a list of over 5,000 search terms that you may want to think about incorportating into your campaigns if they are relevant.
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December 6, 2010
by: Kaley Dobson
It's not too late for paid search advertisers to make last minute keyword changes in anticipation of the holidays! To help, LookSmart has compiled a list of over 8,000 PPC keywords relating to the following categories:
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November 16, 2010
by: Kaley Dobson
Holiday Season is officially upon us, and many search marketers are making final adjustments to their keyword lists to accommodate the uptick in holiday-related searches. To assist in this effort, LookSmart has compiled a list of over 35,000 keyword ideas, including ones for Thanksgiving, Black Friday and Cyber Monday.
We also have lists prepared for specific categories like Toys, Clothing, Home, Electronics and Holiday Items.
If you would like us to send you the keyword list, please email us with the subject line "Send Me Holiday Keywords" and we will get it to you right away.
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September 27, 2010
by: Kaley Dobson
As regular readers of this blog know, we are big proponents of tweaking keywords and bids to account for seasonal shifts in search patterns. There are a lot of industry resources available to help you ramp up your holiday spend around Q4 – you’ll find some on this blog and in our twitter feed – but we also like to make more specific materials available to help search advertisers get the most out of their pay-per click spend.
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August 4, 2010
by: Kaley Dobson
With summer nearing its inevitable end (didn’t it just start?) we know that many advertisers are in the process of updating their paid search campaigns to reflect the surge in back-to-school related searches. To aid in this effort, we’ve compiled a list of over 3,000 keywords that you, as a search advertiser, may want to consider incorporating into your PPC campaigns, both with LookSmart and with any other search partners you’re currently working with.
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