The Lookout: Insights on the PPC Marketplace
Viewing all entries tagged with "industry news"
April 7, 2010
by: Kaley Dobson
Earlier today the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released their annual revenue report for internet advertising. Although overall internet ad revenue was down slightly from 2008, Q4 was a banner quarter with a record high of $6.3 billion in spend, indicating, according to PwC Assurance Partner David Silverman, that the “worst of the economic impact on Internet advertising is over and that the seeds of growth have been planted.” Search continues to lead the way with 47% of all online ad spending in 2009, which, of course, came as no surprise to us!
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March 31, 2010
by: Kaley Dobson
Last week LookSmart joined the action at Search Engine Strategies New York, the go-to conference for search engine optimization and marketing professionals. Panels were packed with over 5,000 attendees buzzing about paid search, search engine optimization, social media marketing, and other timely topics of interest.
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January 21, 2010
by: Kaley Dobson
It’s been quite a week for search news! In the past several days, several companies in the search advertising industry issued rich research on 2010 predictions and 2009 year in-review data. Here is a quick rundown of some of the most noteworthy search advertising reports of the week:
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January 13, 2010
by: Kaley Dobson
SES New York is still a couple months away, but it’s never too early to purchase your conference pass! As an exhibitor at the event, LookSmart is pleased to be able to offer you a 20% discount on a Platinum Passport, 2-Day Pass, or a 1-Day Pass.* To receive your discount, please enter priority code 20LOOK on the payment page during online registration, and the discount will be reflected on the order summary page. Register here!
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December 22, 2009
by: Kaley Dobson
The results for 2009 are in: search and video were the only online advertising channels that experienced growth this year, according to eMarketer. MediaPost's Laurie Sullivan has a great write-up on this report.
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October 20, 2009
by: Kaley Dobson
Last week LookSmart sponsored new research from Anchor Intelligence titled, "The Uninvited Guest: A Browser Hijacking Experience Dissected," which examines browser hijacking and how it can be avoided.
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