This month, LookSmart will be exhibiting at two major conferences. We'll have teams of search marketing experts on hand to provide information about the LookSmart ad network, and answer any questions you may have. If you're going to be at either/both of the shows, please stop by to say hello!
Please head over to SemGeek.com to check out the new interview with LookSmart’s own Allen Hammock. Allen, our Director of Technical Sales, answers questions about LookSmart’s value proposition, our traffic quality, our relationship to big engines like Google and Yahoo!, and much more. There's also a coupon offer for $50 in matched clicks for new advertisers.
New ad networks are popping up all the time. Some of them have earned a negative reputation as providers who deliver poor quality traffic. Unfortunately, these networks have not operated with advertisers’ best interests in mind and, as a result, Tier 2 networks in general have received a bad rap. It’s important to remember, however, that not all networks are created equal. Before initiating a partnership with a Tier 2 network, you need to ensure they can deliver the quality traffic you are seeking. Here’s a helpful checklist of issues to address while you are vetting search networks, along with some specific questions to ask to help determine if the network is a fit to help you reach your PPC campaign goals:
It’s been quite a week for search news! In the past several days, several companies in the search advertising industry issued rich research on 2010 predictions and 2009 year in-review data. Here is a quick rundown of some of the most noteworthy search advertising reports of the week:
SES New York is still a couple months away, but it’s never too early to purchase your conference pass! As an exhibitor at the event, LookSmart is pleased to be able to offer you a 20% discount on a Platinum Passport, 2-Day Pass, or a 1-Day Pass.* To receive your discount, please enter priority code 20LOOK on the payment page during online registration, and the discount will be reflected on the order summary page. Register here!
Over the next year, LookSmart will be writing a series of blog posts for Electronic Retailer Magazine. The first, written by LookSmart VP Gill Brown, can be found on their blog Electronicretailerblog.com.
The results for 2009 are in: search and video were the only online advertising channels that experienced growth this year, according to eMarketer. MediaPost's Laurie Sullivan has a great write-up on this report.
Need help expanding your keyword lists for winter campaigns, including campaigns related to the 2010 Winter Olympics? LookSmart has thousands of keyword suggestions. Contact us for more information.
Join LookSmart CEO Ted West at "The Quest for Perfect Information: How Network Intelligence is Transforming Search" panel at SES Chicago 2009, coming up on December 7th at 3:15 pm CST.
Earlier this month, LookSmart launched a new look and feel for our website to reflect the fresh look we take at PPC search advertising. Our goal is to make it easy for advertisers to get useful information, understand the value of PPC search advertising and the unique benefits that LookSmart offers beyond Google and Yahoo. Be sure to check out our demo to see how easy it is to start a campaign with LookSmart and see results. Our new interactive newsroom will keep you up to date on industry happenings, events and LookSmart news. We welcome your comments and thoughts on the usability of the website and any areas we can improve on.