Keyword PPC

Reach your audience with LookSmart's Pay-Per-Click (PPC) keyword search advertising network. Whether you are launching a new product, building a brand, or looking to drive more traffic to your website, we can help you get there.

Targeting Potential Customers
Your future customers are spending their time on search engine sites looking for your products and services. What better way to connect with your audience than to display your ads while they are searching? LookSmart's keyword PPC programs let you do just that.

People conduct searches in a variety of ways, using queries that can be hard to predict. To make reaching your audience more effective, LookSmart offers Broad, Smart, and Negative Match targeting options that give you control over when and where your ads appear.

• Broad Match matches the widest range of queries, allowing you to display your ads to a broad audience.
• Negative Match allows you to refine your Broad Match keywords by eliminating queries that are not relevant to your line of business.
• Smart Match gives you the most precise control over how and when your ads appear. Our ad server intelligently matches your keywords to users' queries by taking care of common misspellings, shared "root" words, and different word orders.