Contextual Advertising

In addition to keyword Pay-Per-Click (PPC) advertising programs, advertisers can extend their reach and grow their customer base with text-based ads through contextual advertising. Contextual advertising can easily be implemented within existing keyword PPC campaigns to begin working for advertisers. Take advantage of this performance-driven advertising solution today!

Relevant, Targeted Ads
Like keyword PPC ads, advertisers can utilize Smart, Broad, and Negative Match capabilities with contextual targeting to limit the targetable audience to a more refined set of potential customers. LookSmart’s Traffic Management team works to further optimize the targetable audience to only those websites that deliver the kind of performance advertisers expect for their campaigns.

Ads are served using an algorithm that matches page content to an advertiser’s keywords. Contextual advertising is simply a method of distributing ads beyond search engine results pages. This helps you, the advertiser, get closer to a user who is farther down the research and/or purchase cycle.