The AdCenter Platform Targeting:
Drive ROI, Performance with Our Powerful AdCenter Platform
LookSmart distributes PPC text ads for thousands of advertisers on one of the largest independent distribution networks. Our dedication to offering the best targeting and reporting has resulted in the award-winning platform that helps you achieve target ROI on our quality network.
LookSmart’s powerful AdCenter platform allows you to manage ad campaigns with a suite of trusted targeting, tracking and reporting features on par with the larger search sites.
Campaign Optimization & Reporting
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Conversion Tracking & Reporting
Conversion Tracking & Reporting
Implement LookSmart's tracking pixel and get data on what specific sources of traffic are converting for you.
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SmartRotation
SmartRotation
Run two or more ads in an ad group and rotate them automatically optimized by CPA, based on conversion tracking pixel information.
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AdRotation
AdRotation
Run two or more ads in an ad group and rotate them evenly or optimized by SmartRotation or click-through rate.
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Impression Reporting
Impression Reporting
Assess your campaigns – find out which of your ad creative and keywords are appearing the most.
Traffic Targeting
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Geo-Targeting
Geo-Targeting
Your PPC advertising campaigns on the LookSmart network can be focused on the geographic location of your desired customers. LookSmart offers extended reach into North America, as well as the UK, Australia and New Zealand.
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Day-Parting / Ad Scheduling
Day-Parting / Ad Scheduling
Only show your ads when you know your customers are searching for your products – schedule your ads only to appear at certain times of day.
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Site-Level Targeting & Budget Capping
Site-Level Targeting & Budget Capping
Customize your traffic! Our Account Management team can work with you to choose the distribution channels or traffic categories that best suit the needs of your Account or Campaign.
Keyword Targeting
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Smart Match
Smart Match
Gives you precise control over when your ads appear by taking care of common misspellings, shared “root” words, and different word orders.
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Broad Match
Broad Match
(including Negative Match) Matches a wide range of queries, allowing you to display your ads to a broader audience. Use Negative Match keywords to optimize Broad Matched campaigns.
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SES 2009 Award
Finalist
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SES 2008 Award
Winner
